| “Lottery Organizer” | - PerionNetwork Ltd. Company No. 514522382; |
| “Supervisor” | - Limor Gershoni-Levy, Adv., of 4 HaNechoshet Street, Tel Aviv, Israel; |
| “Internet Site” | - The Internet Site that may be accessed by entering the address http://www.incredimail.com or any other Internet Site address as may be determined by the Lottery Organizer and/or its designee at its sole discretion. |
| “Participant” | - Any person who shall have submitted a Notice of Participation to the Lottery Organizer as set forth in Section 3 below; |
| “Registration Closing Time” | - December 31, 2011 at 24:00 hours; |
| “Lottery Draw” | - The technical process by which the Winners and Reserve Winners are chosen at random by the Lottery Organizer’s Computer System; |
| “Time of Lottery Draw” | - January 3, 2012 at 12:00 hours; |
| “Term of the Special Offer” | - From December 15, 2011 (first publication date) until December 31, 2011; |
| “Place of Lottery Draw” | - The offices of the Lottery Organizer, located at 4 Hanechoshet Street, Tel Aviv, Israel; |
| “Application” | - A package including five backgrounds in the spirit of the New Year, for the e-mail of the Lottery Organizer, which was developed and is given free of charge by the Lottery Organizer; |
| “Information File” | - An electronic file, that will be received by the Lottery Organizer on the Registration Closing Date, which will list the names of all the Lottery Participants who have filled out their personal details and submitted a Notice of Participation; |
| “Winner” | - Two Participants chosen by Lottery at the Time and Place of the Lottery Draw; |
| “Reserve Winners” | - Two additional Participants will be raffled and will become “Reserve Winners.” The Reserve Winners will be numbered in order of precedence and will serve as substitutes, in the event any one of the Winners is not found and/or is disqualified, as set forth in these Regulations. In any event in which any Winner is not found or is disqualified, he/she shall be replaced by the Reserve Winner that is ‘first in line’ from among the Reserve Winners; |
| “Computer System” | - A system consisting of a computer, peripheral equipment, software and a database, containing all the data received and successfully recorded by the Lottery Organizer, including the detailed information necessary for performance of the Lottery; |
| “Regulations” | - These Regulations as may be revised from time to time, as set forth in Section 17 below; |
| “Prize” | - 2 iPad2 Tablets, manufactured by Apple. |